Getting to Know More About Swarovski

As I introduced many aspects of Swarovski such as the main jewelry types, different crystal cuts, and materials of those jewelries, but I have not yet introduced the history of this crystal expert brand. First, the Swarovski Crystal Society was established at 1987. Later on, the swan logo was created at 1989. Then, the crystal mesh was launched at 1993. After the crystal mesh was launched, the Kristallwelten (which is the name of crystal world museum) was opened at 1995. At 2006, the logo was changed and still being used until today. The meaning of the logo (which actually is the meaning of swan) is beauty, grace, purity, strength, and elegance. At 2007, the Atelier Swarovski was launched. At 2009, the Swarovski watch collections were launched and the men`s watches were launched at 2012. Today, Swarovski has approximately 30,000 employees worldwide and the turnover is around 2.22 billion euros (Leinonen, 2013). More than 2218 Swarovski and Partner boutiques as well as Concessions worldwide and distribution in over 42 countries globally.

Swarovski consist of figurines, home and functional products, jewelry and accessories, watches, eyewear, and beauty. There are many brands that are related to Swarovski are Swarovski Optik, Schonbek, Tyrolit, Swareflex, For the Swarovski Optik include products such as binoculars, telescopes, rifle scopes, range finders, night vision, and optronic devices of the highest quality. The Schonbek is a decorative crystal lighting with rich heritage, innovative, and state-of-the-art manufacturer. The Tyrolit is one of the leading suppliers for innovative solutions in grinding, cutting, drilling, honing, dressing, and polishing. The Swareflex produces the high-quality, precision-made reflectors and LEDs for road and tunnel safety. Now you can know Swarovski better after reading this article.

Swarovski Logo: